Client: Pink - Beautiful Trauma Tour

Project Type: OOH Design

The Challenge

To promote Pink’s 2019 world tour: Beautiful Trauma via 11 digital-out-of-home screens across 3 sites, including Wembley Stadium, Cardiff Millennium and Hampden Park.

The Approach

We worked with the international music agency Martial Arts in re-designing and animating the poster campaigns for each digital site, before encoding the animations to the required specification of each site.

The Outcome

A series of animations that enriched the experience of people attending the concert by having playlisted animations that were relevant to pre-show, in-show and after show visuals and copy.

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